Logos and Presidential Seal

Requesting Use of Logos

To request use of the ʪƵ logo, athletics logo, or Cardinal head logo, . We will review all requests and send you the appropriate file, if approved.

Official University Logo

The official ʪƵ logo suite is the primary visual representation of the institution. The logos can be displayed in cardinal red, black, or white. The logo should never be recreated or typeset, and should not be produced in any other colors or tints of the approved colors. Only official logo files should be used in all marketing and communications materials.

The primary logo is the preferred graphic to use in most applications. The secondary logos may be used in some cases when a horizontal or vertical application is preferred. The official logomark (the steeple) may be used as a stand alone graphic, but only when accompanied by the full logo lockup within branding materials. However, the ʪƵ wordmark is not to be used separately from the steeple graphic.

Always present the logo in its entirety unless using the steeple icon. In addition, never outline or add a drop shadow to the logo. Do not stretch or distort the logo in any way.

Need a logo? .

University Logo Suite

 

The University's primary logo on top, with the three secondary options below

The University's primary logo on top, with the three secondary options below

 

Color Variations 

There are three different color versions of both the official logo, logomark, and School-specific logos: color, black, and white. Use the color and black versions of the logo on white or light-colored backgrounds only. Use the white versions of the logo on dark, simple backgrounds only.

The full-color CMYK logo is the preferred graphic to use in most applications. The established brand colors must be followed in all print and web treatments. All other uses are dependent upon print and web limitations.

ʪƵ logo can be used in color, black, and white 

 

Logo Clear Space and Sizing  

To maintain proper and maximum visibility, logos require ample space surrounding them, known as clear space.

The height of the clear space for the logos and logomark correlates with the height of the “Fisher” letters. Keep this space open and clear as shown below to maintain the integrity of the logo and brand.

The height of the clear space for ʪƵ logos correlates with the height of the “Fisher” letters. Keep this space open and clear.

Minimum Sizing for Print

Logos require a minimum size to ensure maximum legibility and to keep the integrity of the University’s mark intact. The primary logo may be reduced only to a minimum of 0.75”.

Minimum print size for the primary logo is 0.75 inches in width

Logo Use and Treatment

In order to maintain the integrity of the ʪƵ brand, we ask that you follow the design guidelines below.

  • Do not configure the elements into a different logo.
  • Do not crop or remove any part of the logo.
  • Do not distort the logo.
  • Do not tilt the logo in any direction.
  • Do not add any shadows, effects, or other elements to the logo.
  • Do not alter the proportions of the logo.
  • Do not duplicate any part of the logo to create a pattern.
  • Do not recreate the type or substitute another typeface.
  • Do not surround the logo with other competing shapes.

School Logos 

The official School-specific logos consist of a stacked version including the steeple, wordmark, and School name. All of the School logos are provided in the horizontal format below and in red, black, or white. Do not attach a program-level identification to the logo or attempt to create your own unit or department logo.

Minimum print size for the School logos is 1.5 inches in width

Minimum Sizing for Print

The School logos may be reduced only to a minimum of 1.5”

University Seal

There are now two official versions of the ʪƵ seal.

The Latin seal is reserved for formal uses onlyon diplomas, transcripts, commencement materials, podiums, and other official institutional materials.

The English seal may be used—with authorization—as a design element on certain ceremonial communications, such as invitations as well as merchandise items.

Other than the above-mentioned applications, the University seal may not be used without the express permission of the director of marketing and communications.

ʪƵ Latin seal and English seal

Cardinal Head

The Cardinal head alone is used to represent athletics, the University, and/or the students of the University.

The Cardinal head faces right and is available in color, black and white, cardinal red, white, and gray scale. Do not flip the head of the Cardinal to face left. Do not stretch, distort, or embellish the Cardinal head in any way.

CORRECT Use of Cardinal Head

Examples of correct cardinal head usage (full color, gray scale, black and white, red outline, and white outline on red background)

INCORRECT Use of Cardinal Head

Examples of incorrect cardinal head usage (full color logo facing left, yellow outline logo)